# Campaigner email marketing webinars

# New Year, New...   Email Requirements?

Both Google and Yahoo! made announcements outlining new requirements for email senders. These include a requirements to :

- Authenticate your emails following well-established standards, most notably signing DKIM from your “from” domain.
- Additional authentication steps include the Sender Policy Framework (SPF) which enables the receiving mail server to verify whether or not an email claiming to come from a specific domain is actually sent by an IP address authorized by the domain admin.
- Domain-based Message Authentication, Reporting & Conformance (DMARC) allows you to create rules to tell ISPs how email should be treated if SPF and DKIM fail or are not present.
- One-Click Unsubscribe

New Year, New... Email Requirements? \[MailCon\] from j2 Marcomm Team on Vimeo